Blue Collar Crypto:亦来云的市场推广情况

2018年10月25日14:24:00 发表评论 4,628 views

[00:00]
大家好
What's going on everyone?
欢迎收看蓝领密码
Welcome to Blue Collar Crypto.
希望大家今天都过的愉快
I hope everybody's having a great day.
今天我为大家带来的视频依然是关于亦来云的
I am bringing you guys another Elastos video today.
但我们会聊点不同的内容
We're going to do something a little bit different.
顺便我要向亦来云社区
By the way, I want to give a shout out to the Elastos community,
和共治委员会致敬
Shout out to the Cyber Republic,
还有所有收看我的视频
shout out to everybody who's been watching my videos,
关注我的频道 点赞 评论 订阅的人
following my channel, liking, commenting, subscribing.
你们是最棒的
You guys are the best.
我一直在努力密切关注着亦来云社区
I am trying hard to listen, to keep my finger on the pulse
以及共治委员会
of the Elastos community, of the Cyber Republic.
谢谢你们的支持 很感谢
Thank you, guys, for your support, really appreciate it.
记得给我点赞
Be sure to hit the like button.
上周 我更新的视频是关于为什么要购买ELA的十大理由
So last week, I made a video on the 10 reasons to buy Elastos
以及为什么说亦来云会迎来牛市
and it was essentially the bull case.
总结了亦来云的优势
It was a summation of all the positives
以及我看好亦来云的原因
and the reasons why I'm bullish on Elastos.
我也从大家这里得到了很多反馈
And I got great feedback from you guys about that video
老实说 制作这样的视频很有趣
and honestly it was a lot of fun making that video.
但是 当我看评论的时候
However, many people, I was watching the comments,
当然这些评论都是合情合理的
many people commented
留言的人不是喷子
and these were legitimate comments,
他们只是在发问
they weren't haters but they were asking,
这些人问到 听着 我们也很喜欢亦来云
they were saying, "Listen, we love Elastos too
但是你能讲讲大家的担心吗
but can you address concerns?
你能不能讲讲大家对亦来云的担忧
Can you talk about the concerns
或者对亦来云的一些负面看法
or the bear arguments for Elastos?"
你们中的很多人提出了自己深思熟虑的观点
And many of you guys presented your points, well thought out points.
再强调一次 这些观点不是无理由的 它们都是合理的
Again, this wasn't hate or FUD; these were rational,
都是合情合理的对话和评论
legitimate conversations and legitimate comments.
顺便说一句 我很感谢这些留言的人
By the way, I really appreciate that guys.
因此我这次的视频内容就是关于亦来云的担忧
So, may make a video on my concerns about Elastos and listen,
听着 认为一个项目完全是假大空 这种想法是很天真的
it would be naive to pretend that it's all rainbows and butterflies
因为亦来云并非如此 其他项目也不是
because it's not, no project is.
亦来云的确面临着一些疑虑和挑战
There are concerns, there are challenges that Elastos faces.
在听取了社区包括我自己的声音之后
Listening to the community and with myself included, if there's one area of concern,
如果有什么是人们大家提到的担忧
that's talked about frequently; it would have to be within the realm
那就是有关亦来云的市场营销方面
and the sphere of marketing.
对吗
Okay?
是营销领域
In the area of marketing.
在我们切入正题之前
Now, before we bust out the pitchforks,
有几件事是我们需要考虑的
there are a few things we need to consider.
首先 这是个中国的项目
One, it's a Chinese project
中国的项目都在面临着很大的挑战
and Chinese projects face great challenges.
也面临着很大的阻力
They face a lot of headwinds,
包括文化差异 语言障碍
there's cultural differences, there's language barriers,
还有网络防火墙等等 中国的孤立使得
there's this firewall, this isolation of China
获取信息变得异常艰难
and getting information out of it is really hard to.
因此中国的项目基本都有市场营销的问题
So Chinese projects tend to have issues with marketing.
同时亦来云还是个非常复杂的项目
Elastos is also a very complex project,
这让它很难快速地去进行
which makes it difficult to sum up in a quick
市场展示和包装
marketable presentation or package.
再加上目前这个巨大的任务
Combine this with the fact that essentially this massive undertaking,
是由一个仅三人的小组来处理的
is being handled right now by a team of three people.
因此 所有这些因素都要考虑其中
So, all that needs to be considered.
尽管如此 还是存在一些问题
However, despite all that, there are questions that remain.
那么我所做的 就是主动扛起担子
Okay, so what I did was, I took the initiative and took it upon myself,
将这些问题收集起来
to put together sort of an unofficial AMA.
我将社区的问题收集过来
I gathered questions from the community,
仔细读了之后概括为十条
I vetted them and I narrowed them down to 10.
同时还加上了我自己的疑问
I also inserted questions of my own
然后把这些问题都发给了亦来云团队
and I submitted these questions to the team.
我刚刚收到了团队的回复
I just got their responses
这就是我今天将和你们聊的内容
and that's what I will be presenting to you today.
为了让内容更简洁
Now these are condensed versions of their responses,
我把他们的直接回复进行了挑选
their direct quotes  but I've sort of picked and choose,
并且进行了缩减
just to keep the content condensed.
完整的文字稿我会发出来
The full text will be posted
所有的提问和回答
and the questions and answers
我也会发出来给大家看
will be posted and I will share that with you guys.
这些问题都是发给亦来云的
These questions were submitted to Donnie Bullers,
品牌经理Donnie Bullers的
he is the brand manager of Elastos.
目前他正在北卡罗莱纳州
He's down in North Carolina.
刚刚当上了父亲
He just had a newborn baby,
向他的宝贝问好吧
so shout out to Donnie's newborn baby
我很感谢他在照顾新生儿的同时
and I want to thank him, for taking the time to really put thought
花时间来回答了这些问题
and answer these questions and give the community this information,
并且让社区了解到这些信息
to get it out there, even with just welcoming a new child into his house.
向他表示敬意
So, shout out to Donnie.
感谢你的回答
Thank you for these answers.
同时我还想谢谢
I also want to thank the organizers,
Telegram的管理者和组织者
the telegram admins and the organizers
是你们帮助我收集整理了这些问题
that helped me gather the questions and put this down together.
也向你们表示敬意
So, shout out to you guys.
谢谢
Thank you.
好了 现在让我们进入正题
All right, let's get right into it, guys.
首先给Donnie的第一个问题是
Okay, so the first question for Donnie is,
你能不能向亦来云社区
can you tell the Elastos community
简单介绍一下自己
a little bit about yourself?
关于你的背景和你在市场销售方面的经历
your background and your marketing experience?
Donny说 我在教育和市场销售经历方面的背景
Alright, so Donny said, "I come from a wide-ranging background,
都很丰富
both in education and experience.
我是作为数字营销代理副总监加入亦来云团队的
I joined Elastos as a digital marketing agency vice president."
数字营销代理的副总监
So, vice president of a digital marketing agency.
我做过品牌建立 产品设计 社交网站运营
"I've built brands, designed products, cultivated social networks,
网站开发 也做过电子商务
developed websites, operated e-commerce storefronts,
进出口物流管理 人力资源
managed Import Export logistics, overseen HR,
还涉足过非盈利组织 会计 商务发展等等
dabbled in nonprofit, accounting, business development, you name it."
想要了解更多有关Donnie的信息
For more about Donnie,
请访问亦来云的网站更新
check out the Elastos weekly update interview.
链接在下面
There is a link below.
Donnie是个了不起的人物
Alright, so Donnie is somebody,
他没能去得成泰国
he didn't make it to Thailand.
我和亦来云团队的很多成员都有交流
I communicate with a lot of the team members.
除了Donnie 其他很人我基本都见过
I've met pretty much all of them except for Donnie.
对我来说 他有点像个幕后人物
So, he's kind of been in the background, at least for me personally.
因此能了解到一些
So, it's great to sort of get some details
有关于他的细节和信息是很棒的
and get some information about Donnie.
第二个问题
Okay, question number two.
你能总结概述一下亦来云的总体营销策略吗
Can you summarize the overall marketing strategy of Elastos?
亦来云是个庞大且复杂的项目
Elastos is massive, Elastos is confusing.
它涉及到很多不同的方向
Elastos can be pulled in so many directions.
这一点我们都清楚
We all understand that.
但是要真正明白如何对这个大项目进行市场营销
But truly understanding how to market this behemoth
是需要一定时间的 更不必说 这一切
has taken some time. Not to mention an undertaking
是由一个三人小团队来完成的 正如我开头所说
that is spearheaded by a team of three, as mentioned.
这个团队从亦来云成立开始
It began with forming the identity of Elastos,
接着快速转为宣传共治委员会
which quickly pivoted to introducing
现在又致力于进行亦来云的品牌和市场营销
Cyber Republic and now back to the branding and marketing of Elastos.
这些转变再加上同时建立两个品牌
These shifts combined with now simultaneously building two brands,
一定会使得整体营销战略步伐放缓
is certainly slow the overall strategy
但同时也让我们兴奋地
but at the same time,
迎来今年的全面发展
placed us in an exciting position to round out the year.
第三个问题
Question number three.
依你看来 你觉得亦来云的
In your opinion, do you feel the overall marketing strategy
整体营销战略是成功的吗
for Elastos has been successful today?
还有哪些可以提升的地方
What are some things that can be improved upon?
在过去的几个月中
Over the last several months,
我们一直专注于基础架构的建设
we have been focused on building the groundwork,
机构的审核 明确了方向
vetting agencies, laying out the direction,
对品牌有了一定的理解
understanding the brand,
丰富了项目愿景 并且真诚地解决各种问题
strengthening the vision and to be honest working out the kinks.
作为一家创业公司 是的 我们是一家创业公司
With a startup, yes, we are startup, of this nature,
从这个性质上讲
we do not have the luxury
我们无法奢侈地从一开始就让一切到位
of having all the essential pieces in place from the get go.
因此他们建立的是一个全新的营销机制
So, they're building a whole new marketing engine.
在新网站
In combination with the new website,
亦来云的官方新网站 专业的公关公司
Official Elastos' news page, leading PR agency,
位于发展前沿的营销机构
cutting edge growth marketing agency
和顶级设计公司的结合之下
and top-level design agency,
11月会是亦来云的一个起点
November will be a jumping off point.
Donnie向我们保证 我们会看到所有的新举措
So, Donnie is promising us that we'll see a culmination,
和一切努力 在11月
we'll see a coming together of all the new initiatives
将亦来云带向一个新高潮
and efforts in November.
他的回答总体感觉就是 要有耐心
And the overall feel of his answers is that, "Be patient,
你就会开始看到营销策略的成果
you're going to start to see the fruit of the marketing efforts."
虽然要承认
There's been an admission that
目前还没有看到太大的成果
there hasn't been much fruit originally as of yet,
但是这样的成果不会很远
however, it's going to come together soon.
第四个是我向团队提出的问题
Number four, this was my question to the team.
为什么有一些项目 从各个角度看都远不如亦来云
Why are there projects which Elastos is light years beyond based on
比如Tron 但是它的市场价值
every fundamental metric such as Tron
却是亦来云的25倍呢
valued at 25 times Elastos by the market?
对我来说这也是个市场问题
To me this is a marketing issue.
简单的回答
Easy answer?
就是时机
Timing.
这些项目具备以往牛市的优势
These projects have the advantage of the previous bull market.
我能明白这一点
Okay, I get this and I can relate to this.
我能理解这个观点
I will stipulate this point right here,
亦来云的确没能赶上上一波牛市
Elastos really didn't have the luxury of catching the last bull market.
它的公开发售是在1月份
Its public sale was in January
当时正是牛市巅峰
and that was at the peak of the bull market.
这的确为我们提供了一个十分成功的
Now what that did give was an environment
公开发行的环境
for a very successful public offering
让亦来云募集了大量充足的资金
in which it raised lots of money and was well funded.
但从那时候起 市场就发生了变化
However, by the time it hit exchanges, yes,
牛市结束了
the bull market was ending
行情开始下跌
and things began going down.
我个人很能理解这一点 因为我的Youtube频道
So, I can relate to this personally guys because my YouTube channel,
就只涉及到熊市
has only known a bear market.
就我了解到的就只有熊市
That's all I know, is a bear market.
所以我能明白他的答案
So I get what he's saying.
另一方面 如果你们看看像Tron这样的其他项目
On the other hand, I will say that if you look at other projects
Tron是个很好的参照
such as Tron, I think Tron is a great comparison
因为它也是个中国项目
because it's a Chinese project,
这样你就不能拿亦来云是中国项目作为理由
so, you can't use the fact that Elastos is Chinese in it, as an excuse
因为Tron就没有市场销售的问题
but Tron doesn't have marketing issues.
在孙晨宇(Justin Sun)的带领下
If there's one thing it knows how to do is marketing.
Tron项目的市场营销做的很好
With Justin Sun.
依我个人的观点
I think there is somewhat of Star power missing from Elastos,
我认为亦来云缺少了一点明星效应
this my personal opinion.
即便是Neo 达鸿飞也是个
Even with Neo, where you have Da,
生活在镁光灯下的人
you have somebody in the spotlight,
他能够制造轰动
somebody in the limelight that is creating buzz,
让人们兴奋
creating excitement.
亦来云没有这样的人
We don't see that at Elastos.
因此
So, I will stipulate the point that
亦来云错过了牛市
Elastos missed the bull market.
但这里还有个问题
But there's still an issue here,
因为正如我所说
there's still an issue here because like I said,
从项目质量上来看
if you look at the quality, we are light years,
我们比其他一些项目要高出许多
miles ahead of some of these other projects.
然而交易是由市场来评估的
Yet, trading, valued by the market,
市场决定了价值
the market is setting the value
我们的交易只是这些项目的一小部分
and we trade at a fraction of these other projects.
他还说 很多人没有看到的是
He also says, "What many do not see or understand is
亦来云是真正拥有时机优势的项目
Elastos is truly the one with the advantage of timing."
很有趣
Interesting.
我们在这样一个熊市中建立自身的基础架构
"We are building our foundation in a bear market,
并不断打磨
grinding it out,
放眼未来 立足于当下
actually, looking to the future and putting things in place today,
以此来达到实现有形增长的最大潜力
to reach the highest potential with tangible growth."
这一点我也能明白 因为我的Youtube频道
All right, again, I can relate because
就是在熊市中建立起来的
I've built a YouTube channel in a bear market.
当你不是仅仅习惯于舒适轻松的环境时
There's a difference, there's a resilience, there's a persistence
就会产生差异 产生韧性和持久性
where you’re not just used to fluffy, easy environments.
因此我能明白他的话 这是个有效的观点
So, I get what he's saying here and again, it is a valid point.
好的
Okay.
第五个问题 除了开发人员之外
Number five, in addition to developers, who are the
亦来云的目标受众主要是哪些人
key demographics that Elastos is trying to reach?
有哪些战略行业是亦来云所瞄准的吗
Are there strategic industry markets that Elastos is targeting?
我们寻求的是通过我们更新后官方网站的发展
"We seek to hone in our conversions
来完善自身的转换
through the development of an updated elastos.org website.
此外还有和一家新的成长型营销商建立合作关系
Paired with a new growth marketing agency relationship."
再说一次 新的成长型营销商合作关系
I'll say that, again, new growth marketing agency relationship.
因此 亦来云正在与一家市场营销机构合作
So, they have something in the works here with a marketing agency.
亦来云计划将重点放在两类关键人群上
"Elastos plans to place the focus on two key demographics."
这也是Donnie的回答的主旨
And this is a theme throughout his answers.
第一类就是那些有兴趣了解现代互联网的人
The first is, those interested in learning more about the modern internet
第二类就是有兴趣在亦来云上建立
and the second is establish businesses
去中心化应用程序业务的人群
interested in building decentralized applications on Elastos.
我们计划持续吸引这两人人群
We plan on continuously engaging these individuals
并且邀请他们体验即将到来的beta版本
and invite them to participate in the upcoming beta.
准备好接受独家邀请吧
Get ready to sign up for an exclusive invite.
太令人兴奋了
That's exciting.
我简直等不及了
I can't wait.
第六个问题 除了Sierra 100 亦来云
Number six, outside of the Sierra 100,
还将采取什么措施来吸引开发者加入
what is being done to attract developers to Elastos?
对于开发人员来说 共治委员会的
For developers, the doors have been
大门会为他们敞开
thrown open with the Cyber Republic.
共治委员会将成为他们的绿洲 亦来云会尽一切努力
This will be their oasis and Elastos will make every effort
为他们提供通往绿洲的道路
to provide the path to get there.
这很有趣 因为共治委员会
So, this is interesting guys, the Cyber Republic Council
最近刚刚通过了
has just recently approved the proposal
在社区内建立营销团队的提议
for a marketing team to be built inside of the Cyber Republic community.
这将是个必不可少的团队 它会启动营销战略
This group will be essential and kick starting the marketing strategies
推动那些开发人员在亦来云平台上作出贡献
that will drive those developers to contribute on Elastos.
好的 共治委员会同意建立一支内部营销团队
Okay, so the CR just approved an in-house marketing team,
专门为自身服务
specifically, for the Cyber Republic.
第七个问题
Number seven.
亦来云是否采取过一些营销尝试
Are there any marketing attempts being made
让其他区块链项目
towards other blockchain projects
也加入到亦来云平台上来
with the intention of getting them to pour over to Elastos?
Donnie引用了新官网上的话 在亦来云上开发
So, he's quoting from the new website here, "Build on Elastos,
加入亦来云 融入亦来云
integrate with Elastos and join Elastos.
我们放在融合这部分的重点
We have every intention of focusing on the integration part
与其他两部分重要性是等同的
with equal importance as the other two.
他同时还说 2019年将会是亦来云发展的绝佳时段
And he says that 2019 will be an amazing time for Elastos development
在这个时间段将项目移植到亦来云上
where the idea of porting over to Elastos
是最不需要犹豫的
will be met with minimal hesitation.
我们的营销策略将着眼于吸引这些项目
"Our marketing strategy will be geared towards attracting these projects
并为它们提供项目转换所需的资源
and providing the resources necessary to convert."
这一点很棒
That's great.
他们需要创造一个让去中心化程序
They need to create an environment, they need to make it easy
能轻松移植到亦来云上的环境
for dApps to port over to Elastos.
第九个问题
Number eight.
亦来云将如何吸引那些普通用户
How is Elastos planning on reaching everyday users?
黑客入侵和数据泄露事件时有发生
"Hacks are transpiring, data breaches are frequent
人们也开始关注于此
and the people are beginning to pay attention.
人们需要去中心化 需要数据隐私
The people need decentralization, the people need data privacy.
在我们的全新网站
We will attract these users through the support
品牌和成长型营销机构的帮助下
of our new website, branding
我们将吸引这些用户来访问我们的网站
and growth marketing agency, to visit our website
并建立连接
and become connected.
对主流市场的渗透
Mainstream penetration will be dependent
将依赖于开发去中心化的应用程序
on creating dApps that will look
这些应用程序与普通的看起来没什么区别
and feel like normal applications
但是能提供从未见过的功能
but offer features never seen before.
亦来云会让这一切成为现实
And Elastos will make this a reality.
很快 用户就能注册beta版本
Soon, users will be able to sign up for beta invites
从而积极地加入到亦来云平台中来
and actively participate in the offerings of Elastos."
以上基本上就是
So here is where we kind of get the comprehensive strategy,
我们的综合营销策略
the comprehensive marketing strategy.
这是个巨大的工程 由于信息的缺乏
This is a big one guys, because of the lack of information,
很多社区成员对Wachsma的作用都抱有好奇
many community members are curious
甚至是怀疑的态度
and even skeptical about the role of Wachsman.
这家公司的具体工作是什么
What specifically are they working on
他们主要负责什么
and what are they responsible for?
Wachsman是顶级的公关机构
"So, Wachsman is a top full service PR agency
为区块链项目提供全面的服务
for blockchain projects.
他们通过“赢得媒体”
They work from an earned media approach
来向公众展示他们的客户
to represent their clients to the public
从而提高客户的媒体曝光度
and help media exposure.
赢得媒体宣传意味着亦来云不需要花钱就能获得宣传
This means that no one is paid to write about Elastos.
记者们进行自发宣传的原因
Journalists do it because they believe the story
是因为他们认为这对读者是有新闻价值的
is newsworthy to their readership.
如有必要 Wachsman还为我们的团队提供
Wachsman also provides communications strategy
沟通策略和危机管理服务
to our team and crisis management, if needed."
这就是他的回答了
Alright, this is the answer continued.
好的 现在让我们来看看他们做了哪些工作
All right, now here we get into some meat of what they do.
每周 他们会向报刊杂志推广亦来云
On a weekly basis, they pitch Elastos to publications,
安排团队成员的书面采访和电视采访
coordinate interviews for team members, both written and on camera,
并且在报刊杂志中发表文章和引言等
get articles, bylines and quotes placed in publications.
在我们有新闻的时候撰写通讯
Draft press releases when we have news,
制定团队向公众发布具体信息的策略
strategize on how the team should release specific information to the public,
在团队参加或者计划参加会议或者活动的时候
provide event management support
提供活动管理支持
when we go to or plan to go to conferences or events
同时还提供全面的专业公关策略及建议
and give overall professional public relations strategy and advice.
让专业人士预测天气变化
Having professionals who gauge the climate
并且知晓如何利用成功的经验来掌舵
and know how to navigate it with a track record of success
是十分必要的
is really a necessity.
公关公司的活动足迹是很微妙的
The footprint that a PR agency leaves is subtle for a reason
但是它能为你指明正确的方向
but to point you in the right direction,
当你在一个区块链网站或者常规的新闻网站上
when you see an article about Elastos
看到一篇有关亦来云的文章
on a crypto website or a regular news site,
当你在某篇文章中看到关于亦来云团队的评价
when you see commentary from the team in an article,
当你在视频或者播客网站上
see an interview with a team member
看到团队某个成员的采访
on a YouTube channel, website or podcast
或者看到团队发布的一篇新闻报道
or watch a large piece of news released by the team,
这些都是在公关公司的直接影响下才会发生的
these are all things that our agency has a direct influence on."
以上就是Donnie给我的详细的回答 我很感激他
So, he gives us a lot here guys and I appreciate this.
我从社区成员那里听到过很多次
I've heard many a times, from community members,
询问Wachsman到底做了些什么
what is Wachsman actually doing?
Donnie的回答很详细
So, he goes into details.
第十个问题 作为社区成员我们可以做些什么
Number 10, what can we do as a community
来帮助宣传亦来云
to help spread the word about Elastos?
加入共治委员会
Cyber Republic, join it.
每个人都有发言权 每个人都可以参与
Every person has a voice, every person who can participate
每个人都能带来改变
and every person can make a difference.
是你们让共治委员会焕发活力
It will be up to you to bring Cyber Republic to life.
如果你们有什么想法 大声说出来
If you have an idea, speak up.
有什么技能 展示出来
If you have skills, show them off.
如果你是企业家 就来建立一支团队
If you are an entrepreneur, build a team.
大门永远为你们敞开 一切皆有可能
The doors are always open and the possibilities are endless.
我会把加入共治委员会的链接
There will be a link, that will be a link below guys
放在下面
to visit the Cyber Republic, to join the cyber public.
让我知道你们的想法
Let me know what you think.
让我知道你们对于这些问题的看法
Let me know what you think about these questions.
如果你们还有什么疑问也请告诉我
Let me know if you have follow-up questions.
我感觉应该有很多好的信息
I feel like there's a lot of good information.
我想有些问题我们应该已经弄清楚了
I feel like we've gotten clarity on some things.
你们还有什么疑问
Do you still have questions?
和担心吗
Do you still have concerns?
请让我知道 这就是今天的视频
Let me know, but that is the presentation.
我说过 我会把这篇问答文章的
Like I said, I will post the link
完整内容链接放出来
to the full text of this article, of this Q&A.
谢谢你们的观看
Thank you, guys, for watching.
谢谢你们的点赞 分享和订阅
Thank you for liking, sharing, subscribing.
我们下次见
I will see you on the next one.
祝大家今天愉快
Everybody, have a great day.

[15:29]

作者:Blue Collar Crypto

编译:亦来云新闻网

来源:https://www.youtube.com/watch?v=nYUCWnGmmLw

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